Reu began playing tennis at the age of 9 years old in his island home of Barbados. Love for the game of tennis fueled his rise from National junior champion to Professional coach and Founder of the Reuts Performance brand.

During his junior career Reu won multiple titles in the boys 12s, 14s, 16s, and 18s categories and was amongst the top ranked juniors selected to represent Barbados on the ITF Junior tour. While on tour, Reu competed in the 14s and 16s categories with the best juniors in the world. Specifically he competed at the Rolex junior Orange Bowl, Jitic Open, Rexona Cup and other ITF tournaments. His efforts nationally and Internationally gained sponsorship support from local businesses and an offer letter from the Wilson Sporting brand. In 1997 Reu was awarded a full NCAA division 1 athletic scholarship to attend Grambling State University which he accepted. After completing his bachelors degree, he went on to earn his Masters degree in applied psychology from Louisiana Tech University.  

At home Reu’s parents were his biggest supporters. His father was an accomplished mathematical statistician and consultant for the Caribbean Development Bank. His mother is a classical pianist, violinist, educator and entrepreneur. From early Reu had the opportunity to observe the process of coaching and development through his parents. Whether it was his Dad coaching kids to solve advanced mathematical problems or his mom helping her students to shape their musical skills to the professional level.

During his undergraduate studies Reu had the opportunity of hearing world renowned Performance Psychologist Dr Jim Loehr speak at an event. It was this experience that helped direct his academic focus toward graduate studies in applied psychology. This educational foundation became the premise of his approach to coaching and training athletes and performers. After completing his Masters degree, Reu continued to gather years of experience as a high performance coach in Louisiana ,Virginia, Maryland and New York. These experiences allowed him to grow a deep coaching skillset through professional interactions with several thought leaders in the international coaching community.

In 2009 Reu moved from New York to California and married his wife Veronica who is a native of Willow Glen, California. In 2010 they founded the Reuts Performance brand which quickly won multiple contracts to provide tennis coaching services to luxury residential neighborhoods throughout the Bay Area, California. Through the Reuts integrative training designs and systems he continues to shape junior tennis players and sharpen competitive tennis athletes. In addition to working with tournament players REUTS community partnerships make high quality tennis instruction accessible to neighborhoods offering scholarship support and mentorship to kids.

He currently resides in Willow Glen, California with his wife and two kids, serving as the Chief Performance Officer of the REUTS brand and high performance tennis coach for The Kings Academy.